Michelle Daides.
Mission:
When I met Michelle Daides from MD Media Inc., it was an instant connection. We were both running agencies and we had the same high benchmark when it came to brand and content creation. I started bringing her into client projects right from the proposal stage. Partly it was Michelle’s mission and dream that drew me. She was most passionate about bringing brand stories to the world through video. The other part I was drawn to was that I saw a massive amount of potential for her to do so much more.
What was holding MD Media Inc. back:
While Michelle Daides is a super talented video producer, she was pouring her soul out for $5000 gigs. She was overperforming and undercharging. But to be clear, she was doing it well and was in high demand. However, her business MD Media Inc. wasn’t running as scalable and efficiently as it could. One day, I just blatantly asked her if I could help her rebuild her model.
How Women Growing Empires Coaching helped:
We worked together to come up with a business model that made sense. RECURRING INCOME, RECURRING INCOME, RECURRING INCOME was all that I had to keep reminding her of.
$5000 deals became $40,000 deals! We 8X’d her per customer revenue and we created her a business model that solved cashflow constraints.
Even more remarkable, one of her customers was able to close 20,000,000 Million in sales (trackable) from their investment in her Video Subscription. Yes, that is 5000X influenced campaign return!
How they now operate their business now:
When you have talent – you will always win. But now everyone is winning! MD Media’s business model change is bringing massive value to corporations across North America. Because she has paired her talent with a program that brilliantly address a major pain to many marketing leaders – fresh engaging content.
Her new annual Video Subscription lets businesses spend a few days a year creating content and she and her team do all the prepping, producing, editing, and packaging through the year. This means that a company could have 2-5 pieces of fresh content a month to distribute. Every marketer’s dream – return without the heavy lift.
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Working with Mich was like having an accountability partner that was 100% dedicated to making me win. Her candidness and no bullsh*t approach made me stop thinking about ideas and start following through. Also, she knows people, she used her network to ensure that I got clients coming in.